Boring Substack Newsletter?

Not on your watch

Photo by Sterling Lanier on Unsplash

I remember the day as clear as a summer sky. 

I was sitting in a dimly lit cafe, scribbling away in my trusty notebook, brainstorming new campaign ideas for a client. The usual suspects — catchy taglines, flashy visuals, and promises of grandeur — were all laid out before me. 

But something felt amiss. It was as if I wa…