Why do we write?
Really, why?
We string together letters, hoping they’ll form a bridge—a connection to another human mind.
We crave that spark of understanding, that shared shiver of recognition. But sometimes, the bridge feels shaky.
The words feel hollow. We get lost in the labyrinth of our own minds, trapped in a cycle of self-doubt and frustration.
I’ve been there. I’ve stared at the blank page, feeling the weight of expectation and the fear of failure pressing down on my chest. I’ve felt the joy of creation drain away, replaced by the bitter taste of inadequacy.
But what if the key to writing better, to connecting more deeply with our readers, wasn't just about craft but about cultivating our own well-being?
What if the path to unlocking our creative potential lies in understanding the very science of human flourishing?
That’s where PERMA comes in.
Understanding PERMA
PERMA, developed by Dr. Martin Seligman, the father of positive psychology, isn’t some fluffy self-help concept. It’s a framework grounded in decades of research, a roadmap to understanding what truly makes us thrive. It stands for five core elements:
Positive Emotion: This isn't just about forced happiness. It's about cultivating a broader range of positive feelings, like joy, gratitude, serenity, hope, and awe. It’s about recognizing and savoring the good moments, even the small ones.
Engagement: This is that feeling of being completely absorbed in an activity, that "flow state" where time seems to melt away. It's about finding activities that challenge us just enough to be stimulating, but not so much that they overwhelm us.
Relationships: We are social creatures. Strong, positive relationships are fundamental to our well-being. This includes feeling loved, supported, and valued by others, and having a sense of belonging.
Meaning: This is about feeling connected to something larger than ourselves. It’s about having a sense of purpose, believing that our lives have significance and value.
Accomplishment: This isn't just about achieving big, external goals. It’s about setting meaningful goals, working towards them, and experiencing the satisfaction of progress and mastery. It's the feeling of competence and capability.
My Pathway: From Empty Page to Flow State
For years, I approached writing as a solitary struggle. I believed the myth of the tortured artist—the idea that suffering was somehow necessary for great work.
I’d isolate myself, battling my inner critic, pushing myself to the brink of burnout.
And guess what? My writing suffered. It felt forced, strained, and lacking the very spark I craved to ignite in my readers.
Then I discovered PERMA. And it changed everything.
Infusing PERMA into My Writing Life (And How You Can, Too)
Here’s how I started weaving the PERMA framework into my writing process and how you can use it to both enhance your own well-being and connect more deeply with your readers:
*** Positive Emotion: The Fuel for Creativity
I started by actively cultivating positive emotions before I even sat down to write. Instead of diving straight into the task, I’d take a few minutes to do something that genuinely brought me joy. Sometimes it was listening to uplifting music; other times it was spending time in nature or simply savoring a cup of coffee while watching the sunrise.
Science Says: Positive emotions broaden our thinking and enhance our creativity. Barbara Fredrickson's "broaden-and-build" theory posits that positive emotions widen our scope of attention and cognition, making us more open to new ideas and connections—essential for any writer.
For Your Readers: Infuse your writing with genuine positive emotions. Don't be afraid to share moments of joy, wonder, or gratitude. Let your own positive energy shine through, creating an uplifting experience for the reader.
*** Engagement: Finding the Flow
I learned to recognize the signs of “"flow"—that state of complete absorption where I lost track of time and felt utterly connected to the words pouring out of me. I started paying attention to the types of writing that triggered this state. Was it crafting a compelling narrative? Delving into complex research? Or perhaps the simple act of free-writing, letting my thoughts flow uninhibited?
Science Says: Mihaly Csikszentmihalyi, the psychologist who coined the term "flow," described it as a state of optimal experience, where challenge and skill are perfectly balanced. This state is intrinsically rewarding and leads to increased performance and satisfaction.
For Your Readers: Write about topics that genuinely engage you. Your passion will be contagious. Use vivid language, compelling storytelling, and thought-provoking questions to draw your readers into a state of flow, captivating their attention and leaving them wanting more.
*** Relationships: The Power of Connection
I realized that writing, while often a solitary activity, didn't have to be lonely. I started connecting with other writers, joining online communities, and seeking feedback from trusted peers. Sharing my work, receiving encouragement, and offering support to others created a sense of belonging and strengthened my own motivation.
Science Says: Strong relationships provide a buffer against stress, increase resilience, and contribute to overall life satisfaction.
For Your Readers: Write with your readers in mind. Consider their needs, their hopes, and their fears. Engage with them directly through comments, social media, or email. Build a community around your writing, fostering a sense of connection and shared experience.
*** Meaning: Writing with Purpose
I began to ask myself, Why am I writing this? What message do I want to share with the world? What impact do I want to have? Connecting my writing to a larger purpose, to something I deeply cared about, gave it a new sense of meaning and fueled my passion.
Science Says: Having a sense of purpose is strongly linked to life satisfaction, resilience, and even physical health. Feeling that our actions contribute to something meaningful beyond ourselves gives our lives a sense of direction and value.
For Your Readers: Write about topics that matter. Explore themes that resonate with universal human experiences. Offer insights that can help your readers live more fulfilling lives. Let your writing be a force for good in the world.
* ** Accomplishment: Celebrating the Small Wins
I stopped focusing solely on the daunting goal of finishing a book or landing a major publication. Instead, I started celebrating the small wins along the way: completing a chapter, crafting a particularly powerful sentence, or simply showing up to write even when I didn't feel like it. These small victories built my confidence and kept me moving forward.
Science Says: Setting and achieving goals, even small ones, releases dopamine in the brain, creating a sense of pleasure and reinforcing the behavior. This positive feedback loop helps us stay motivated and build a sense of self-efficacy.
For Your Readers: Structure your writing in a way that allows readers to experience a sense of accomplishment. Break down complex information into digestible chunks. Offer actionable steps they can take. Celebrate their progress along with them.
Your Well-being, Their Transformation
By intentionally incorporating PERMA into my writing life, I not only improved my own well-being, but I also found that my writing became more powerful, more engaging, and more resonant with my readers. The words started to whisper back, not with criticism but with encouragement, connection, and a shared sense of purpose.
Your Turn: Start Writing Your Own Story of Flourishing
Don't wait for inspiration to strike. Don't wait for the "perfect" moment. Start now. Start small. Choose one element of PERMA and focus on integrating it into your writing routine this week. Cultivate gratitude. Seek out flow. Connect with other writers. Write about something that matters to you. Celebrate your progress.
And it all starts with courage:
The Courage Sandbox 2025 Challenge
I'll never forget the exact moment I saw that first paid subscriber notification pop up on my phone. (Thank you, Bob Lewis, for believing in me!) Sitting outside on my garden swing, the realization of what had just happened brought tears to my eyes.
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Thank you for this post today. I’ve been struggling to enjoy writing lately, it’s felt more like a chore than something joyful. This was such a helpful reminder of what matters, especially the part about writing with your readers in mind, considering their needs, their hopes, and their fears. I needed that.